Authentically set a new pace for their social media presence and regenerate buzz around the remaining homes in phase one.

Experienced, welcoming, family-oriented, authentic, direct, trust-worthy, down-to-earth, thoughtful, transparent

Content pillars for Just West included:

• Founded by Families, For Families, which shared the grounding principles that make Sightline a unique entrepreneurial story.

• Progress Promised and Delivered, showcasing the real-time build on a new scale, delivering updates on the construction.

• Built from the Inside Out, featuring content that showcased how much thought and care was paid to each and every floor plan, fixture and finish.

• A Well-Informed Buyer, covering cover all need-to-know information for existing homeowners and potential homeowners.