In Good Company

It’s time to redefine your ritual. In Good Company is Canada’s first functional mocktail — not only does it taste damn good, it works for you too. We began our partnership with them in April 2025 to authentically bring the brand to life on social as they began their product launch.

  • To launch with impact and intention, driving sales and product awareness while building community both on and offline.

  • Authentic, warm, kind, honest, inclusive, expert, strong, light

  • Content pillars for In Good Company include:

    • True to Taste pulls back the veil on what a sobriety journey can look like and the real side of entrepreneurship.

    • Flavour Meets Function content educates and empowers the audience on all the benefits these powerhouse drinks have to offer them.

    • You’re In Good Company speaks to how each sip lets our audience know just that that — that they’re in good company of a community who wants to live their best, healthiest lifestyle!

    • Sipping and Selling generates revenue and support sales through the promotion of preorders, launch dates, stockists and sellers, and the products themselves.

Find them on Instagram here.

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Content Samples