Launch a social media presence that was fresh, engaging and educational.

Inviting, trusting, engaging, humorous, experienced, family-focused, creative, inspiring

Content pillars for Earth's Choice included:

• Earth's Ethos, designed to share the overarching intention of the brand as a whole.

• Traceable and Diverse, honing in on the ethical sourcing and traceability of their product line.

• Make the Earth's Choice, positioning their products as the best choice in the aisle.

• Put Earth First, designed to educate our audience on the environmental impact of their choices and how Earth's Choice was the most sustainable brand available at the time.