Continue to build a strong community within our audience; educate, engage, and empower our audience; and network with local realtors to strengthen relationships.

Relatable, authentic, informative, playful, inviting, knowledgable, modern, trustworthy

Our content pillars for Creo include:

• Homeowner How-To, pulling back the veil on things like industry terminology and providing presale and mortgage education to empower our audience.

• Real(tor) Relationships, growing our connections with the local realtor community with specific messaging and ad sets.

• Less House, More Home, highlighting the architecture and interiors, building in lifestyle elements, and sharing the project's quality craftsmanship and attention to detail.