Oh hello there.
Meet the Team
Samantha Ellis //
Co-founder + Digital Lead
Sam has spent her career building a diverse digital media portfolio through social content creation, strategy, and copywriting for businesses in a wide variety of industries.
[Band of the moment]: Dawes
[Word]: "Great things are not accomplished by those who yield to trends and fads and popular opinion." - Jack Kerouac
[Vices]: Wine (oops that's another drink) and writing in closets.
Hannah Bernard //
Co-founder + Video Lead
Hannah's expertise, combined with an enthusiastic approach to the creative method allows her to furnish impactful video production all while constructing an experience clients won't soon forget.
[Band of the moment]: Chris Stapleton
[Word]: "If someone is too tired to smile. Give them one of yours. No one needs a smile so much as the one who has no more to give." - Unknown
[Drink]: Blue Buck
[Vices]: Blue buck and cheesy action movies.
Hayley Hudson //
Hayley has her masters in Professional Communications; her ability to create content and align her visual aesthetic to a company's brand and key messaging brings forth a significant amount of value to the connections we make at Roots + ardor.
[Band of the moment]:The Weeknd
[Word]: "We are all in the gutter, but some of us are looking at the stars." - Oscar Wilde
[Vices]: Rosé & Reality TV
Kathleen Castner //
Social + Emotional Support
Kathleen is an all-around rockstar who as the youngest team member, often seems the wisest. From copywriting, to graphic design, to quoting The Office at the most opportune time...she's your girl.
[Band of the moment]: The Killers
[Word]: "I would rather regret the things I've done than the things I haven't done." + "YOLO"
[Drink]: 33 acres of sunshine (just like her personality)
[Vices]: The Office + candies from Squish
Maddie Thompson // Digital Account Lead
[Band of the moment]: Sonder
[Word]: Life is in the details - by who knows
[Drink]: Any craft sour beer
[Vices]: Cheese & expensive stationery
Gemma Goulder //
Gemma loves working with a variety of creative entrepreneurs to align their brand aesthetic + voice with the heart of their business.
[Band of the moment]: The Bahamas
[Word]: “Find the wonder and the marvel of an ordinary life….. The extraordinary will take care of itself” - William Martin
[Vices]: New Girl + Pasta