Oh hello there.


Meet the Team


Samantha Ellis //  

Co-founder + Digital Lead

Sam has spent her career building a diverse digital media portfolio through social content creation, strategy, and copywriting for businesses in a wide variety of industries.

[Band of the moment]: Dawes

[Word]: "Great things are not accomplished by those who yield to trends and fads and popular opinion." - Jack Kerouac

[Drink]: Caesar

[Vices]: Wine (oops that's another drink) and writing in closets.


Hannah Bernard //

Co-founder + Video Lead

Hannah's expertise, combined with an enthusiastic approach to the creative method allows her to furnish impactful video production all while constructing an experience clients won't soon forget. 

[Band of the moment]: Chris Stapleton

[Word]: "If someone is too tired to smile. Give them one of yours. No one needs a smile so much as the one who has no more to give." - Unknown

[Drink]: Blue Buck

[Vices]: Blue buck and cheesy action movies.


Hayley Hudson //

Photography Lead

Hayley has her masters in Professional Communications; her ability to create content and align her visual aesthetic to a company's brand and key messaging brings forth a significant amount of value to the connections we make at Roots + ardor.

[Band of the moment]:The Weeknd

[Word]: "We are all in the gutter, but some of us are looking at the stars." - Oscar Wilde

[Drink]: Rosé

[Vices]: Rosé & Reality TV 


Kathleen Castner //  

Social + Emotional Support

Kathleen is an all-around rockstar who as the youngest team member, often seems the wisest. From copywriting, to graphic design, to quoting The Office at the most opportune time...she's your girl.

[Band of the moment]: The Killers

[Word]: "I would rather regret the things I've done than the things I haven't done." + "YOLO" 

[Drink]: 33 acres of sunshine (just like her personality) 

[Vices]: The Office + candies from Squish


Maddie Thompson // Digital Account Lead

[Band of the moment]: Sonder

[Word]: Life is in the details - by who knows

[Drink]: Any craft sour beer

[Vices]: Cheese & expensive stationery


Gemma Goulder //  

Social Strategist


Gemma loves working with a variety of creative entrepreneurs to align their brand aesthetic + voice with the heart of their business. 

[Band of the moment]: The Bahamas 

[Word]“Find the wonder and the marvel of an ordinary life.. The extraordinary will take care of itself - William Martin

[Drink]: Prosecco 

[Vices]: New Girl + Pasta