I truthfully can’t think of a better combination; baked goods and a sunny day of filming, especially when you’re filming in a space like the Butter Baked Goods café in Kerrisdale.
Our team was lucky enough to link up with Rosie Daykin, bakery entrepreneur and heavily witted Instagram caption guru. The woman is a Swiss army knife; she seems to do it all. Running a successful business, writing cookbooks, featuring recipes in magazines and managing her very own business Instagram page that boasts nearly 20,000 followers. To us, it felt like she almost didn’t need our help, until we learned about her next big venture.
Rosie was looking for ways to grow her presence and find a way to show customers what the Butter brand was all about. Video was the medium and we were her choice to venture on this journey with her. It was an honour. Roots + Ardor having just gotten our feet wet in this incredible market, we were excited to work with such an established brand such as Rosie’s ‘Butter’.
So we got to work, we had a vision of really walking the viewer through the shop (as if they were there) showing the aesthetic, the goods, the atmosphere, the staff and the idea behind the baking. It was an amazing two-day shoot and the end product turned out incredible. We’re really proud.
We also threw in a few extra products for Rosie and her team – a couple “How To” Videos where we show viewers how to bake macaroons, wagon wheels and her famous butter cream in under a minute. And we also cut a condensed version of the video so that Rosie could direct her engaged Instagram following to her website and watch the full she-bang.
All in all, the experience was incredible and we can’t wait for many more projects like our first big video brand video shoot.
Thank you Rosie – not only for the baked goods but also the wonderful experience!